iopenwayspurity

Steve Jobs ate his hat when he announced the iBook application for the tablet, but the iBook portends a bright future for web designers too. Wait, what? Books and web designers, how are they even related? One word: EPUB.

The Challenge– You’re working in a creative industry and have a “sales element” to your role that requires you to bring in new business (or you’re in charge of hiring or managing a team to do so). However, you’d probably hate to think of yourself as a “salesperson” and hate the thought of being seen as one, and being seen as too “pushy”.

When looking at a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression?

The five important design elements that makes brand identities. Iconic logos are: