ISTD Type Coach - Revivalist
In the Year 2 of FDA (Foundation Degree Awards), I entered a design competition - ISTD (International Society of Typography Design). This was my very first branding design which began with a competition. I was awarded 1st for the branding concept. Overall I was excited and pleased with the outcome.
Revivalist has been established to help give the subject of typography greater exposure and help raise the level of awareness amongst students of design and their tutors.
The design brief was to promote a group of typographers who wanted to culture students with typographic methods and to revive the old practices of typography. So the design key concept was clear for me. Revivalist means 'one who revives or restores something disused.
this was my first instinctual concept which has sparked my thinking to development the branding, hence revivalist was the brand initiated to represent the mode and to create a reality for brand identity. The ending of the word -'Revivalist' is the emphases of the concept, that is separated by a dark red and which is a positive, decisive, bold, assertive colour.
